Designing and laying out the pages of a website isn\'t just about what you think looks right, or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you\'ll make it more effective and see better results. Starting with the Goal in Mind To strategically design a website, start with the end goal in mind. This should be the goal for your visitor. What specific action do you want your website visitor to take? Examples include: Purchasing a product Purchasing a service Signing up for an email list Spending time reading or learning Applying for a job Donating to charity or investing money Entering your sales funnel Contributing content or something creative This specific action will guide all of the rest of your website planning. Make It Focused Strategic design involves making a website highly focused. You don\'t want pages and elements that get in the way or distract from the goal of the website. Each
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