The Meta description The description tag is intended to be a short summary of the content found on the web page. While the title tag is very limited, a Meta description gives you a bit more space to tell users what you’re offering, and it’s an opportunity to give them a compelling reason to click through to your page. When writing Meta descriptions: • Have unique descriptions for every page on your site. • Create a compelling description using relevant keywords. Make sure what’s described is what the searcher will get. • Inspire curiosity. Provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor. • Include a call to action within your Meta description to give your reader a clear instruction of what action to take and what’s in it for them. • Keep your Meta descriptions between 150 and 154 characters. If they’re too long, search engines will cut off the extra characters.
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